Chris L Keller

Home: Los Angeles, Calif.

Email: christopherlawrencekeller@gmail.com

Phone: (773) 413-9619

Digital Work: Featured Projects

My Networks:

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What I Believe: Newsroom workflows, structure and staffing need to be evaluated for efficiency and their ability to create additional value for the end user. From there, each journalist and editor must learn the necessary skills to provide users with more context and information about a subject each day, while getting closer and closer to being the definitive source of information for a particular community.

Professional Experience

Data Journalist/News Applications Producer | 2012 to Present

scpr.org, Pasadena Calif.

  • Works with reporting staff to find answers to questions using available datasets.

  • Helps lead audience engagement efforts with an eye toward crafting data sets with the help of our audience.

  • Creates digital interactives and presentations to complement stories.

  • Dreams up tools that help reporters to cover their beats.

Digital Audience Developer | 2011 to Present

madison.com, Madison, Wis.

  • Led training sessions & developed training blog around data journalism to build digital skill sets across the company.

  • Identified underserved audiences and developed content streams to fill the void.

  • Used local datasets to produce mobile and desktop projects that increase user access and added value.

  • Produced ebooks from with evergreen content and sold via ebook stores.

  • Worked on plan to transition madison.com from newspaper-oriented brand to true city and regional source of information.

Digital Project Manager | 2008 to 2011

The Times Media Company, Munster, Ind.

  • Led team responsible for pilot & implementation of content management system that merged print and digital workflows.

  • Led planning and development for the creation and implementation of hyperlocal community websites.

  • Led planning and development of nwipreps.com.

  • Coordinated production of content on digital and social media platforms.

Illinois Editor | 2006 to 2008

The Times Media Company, Munster, Ind.

  • Assigned coverage and managed budget for one full-time staff writer and 10 correspondents.

  • Finalized daily print budget and made decisions in regards to breaking news with a focus on providing an accurate and comprehensive news report.

  • Worked with assignment editors to create daily A1s.

Assistant Sports Editor | 2005 to 2006

The Times Media Company, Munster, Ind..

  • Assigned coverage for more than 40 high schools to staff and correspondents.

  • Developed internal style & training guide to ease learning process for new hires.

  • Line-edited copy for accuracy, grammar and AP style and proofread pages for quality and accuracy.

Memberships, Honors & Awards

  • Member of Online News Association, Investigative Reporters and Editors & Hacks/Hackers-Chicago, Hacks/Hackers-Los Angeles

  • One of 20 semi-finalists for 2011 Knight-Mozilla Fellowship.

  • Participant in 2011 Knight-Mozilla Journalism Learning Lab.

  • Led online department honored with the second-best news web site in Indiana for 2010.

  • Member of project teams that helped earn Lee’s 2010 Enterprise of the Year award.

  • Earned Lee’s 2010 President’s Award for Innovation.

  • Led online department honored with the third-best news web site in Indiana for 2009.

  • Led online department that earned honorable mention Web site by the APSE.

  • Member of sports department named best by the Hoosier State Press Association, 2006.

  • Member of sports department named one of the nation’s top-10 by the APSE, 2006.

  • Earned third place award from Wisconsin Newspaper Association for enterprise/interpretive reporting.

  • Earned second place award from Wisconsin Newspaper Association for front page design, 2005.

  • Named to the Wisconsin Association of School Boards’ Media Honor Roll, 2004.

  • Earned UW-Stevens Point University Leadership Award, 1999.

Relevant Experience

  • Editor at The Sauk Prairie Eagle, a weekly newspaper in Wisconsin.

  • Editor at The Brillion News, a weekly newspaper in Wisconsin.

  • Intern at The Manitowoc Herald Times Reporter, a daily newspaper in Wisconsin.

  • On-air talent and interim station manager for UW-Stevens Point’s campus radio station.

  • Co-Editor-in-Chief of The Pointer, UW-Stevens Point campus newspaper.

  • Part-time sports clerk for The Wisconsin State Journal, a daily newspaper in Wisconsin.

Education

UW-Stevens Point, Wis.

Pursued a bachelor’s degree in communication, with an emphasis in journalism.

Mad. Area Technical College, Wis.

Enrolled in a college parallel program.

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