Well, if you put it like that...
Published 2011-07-22
βThe next medium, whatever it is β it may be the extension of consciousness β will include television as its content, not as its environment. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organisation, retrieve the individual's encyclopedic function and flip it into a private line to speedily tailored data of a saleable kind.β
-- Marshall McLuhan, 1962
via "Why McLuhan's chilling vision still matters today" by Douglas Coupland in The Guardian.