Well, if You Put It Like That...

“The next medium, whatever it is – it may be the extension of consciousness – will include television as its content, not as its environment. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organisation, retrieve the individual’s encyclopedic function and flip it into a private line to speedily tailored data of a saleable kind.”

– Marshall McLuhan, 1962

via “Why McLuhan’s chilling vision still matters today” by Douglas Coupland in The Guardian.

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